Singer Michael Franti exudes optimism. In fact, he wants all of his songs to be “uplifting.” One of his albums is even called “The Sound of Sunshine.” And he has that “glass half full” outlook about the streaming industry too. He says it’s a platform for discovery. “Someone who has never known you before used to have to wait for your song to come on the radio and maybe it never would. Maybe they’d never hear you,” Franti told Cheddar’s Jon Steinberg. “[Now] you can find fans in parts of the world that never had access to you before.” While the streaming industry may have replaced the need to buy songs, ruining one revenue stream, Franti thinks it has opened the door to another, leading to more loyal fans who show up for concerts. “I was talking to a friend of mine who goes, ‘I’d rather have 100 fans than a million followers.’ And I really believe that,” said Franti. In the 1990s, Franti was the lead singer for the hip hop band Disposable Heroes of Hiphoprisy. Then in 2010, his “Say Hey” climbed to the Billboard Top 20. Earlier this week, Franti was awarded the Nelson Mandela Changemaker Award at the PTTOW! conference in Ojai, Calif., which this year attracted the likes of Vans global brands president [Doug Palladini](https://cheddar.com/videos/on-board-with-vans), NBA All-Star [Baron Davis](https://cheddar.com/videos/tech-no-foul), and celeb DJ [Steve Aoki](https://cheddar.com/videos/why-steve-aoki-says-the-streaming-industry-is-great-for-music). For full interview, [click here](https://cheddar.com/videos/michael-franti-spreads-love-and-optimism-with-his-music).

Share:
More In Culture
Revolt CEO Talks Importance of Black Media
Detavio Samuels, CEO of Revolt, joins Cheddar News to discuss the importance of Black media, and give insight from cultural leaders about climbing to the top of their industries.
Need2Know: February 9, 2023
Stories of survivors emerge from Turkey and Syria earthquake, new allegations against officers who killed Tyre Nichols, and Texas sues over abortion bill guidance. Here is everything you Need2Know for Thursday, February 9, 2023.
Need2Know: February 8, 2022
Support pours in for Turkey and Syria earthquake support, a fire broke out during a United Airlines flight, and more officers are expected to be charged in the beating death of Tyre Nichols. Here is everything you Need2Know for February 8, 2023.
Load More