The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
Buffalo's NFL team is playing its first home game since 1996, and in order to make it work amid a pandemic, the Bills are partnering with BioReference Laboratories in a pilot testing program.
U.S. Soccer and the women’s national team have settled the players’ legal claim over inequitable working conditions, putting to rest a part of the team’s gender discrimination lawsuit.
Jim Weber, CEO of Brooks Running a Berkshire Hathaway subsidiary, talks to Cheddar about the big growth in sales as more people took up running amid the pandemic.
Here are the headlines you Need2Know for Tuesday, November 25, 2020:
Kim Ng, who started her Major League Baseball career as an intern, has become the majors' highest-ranking woman and Asian American in baseball operations.
Justin Turner was removed from Los Angeles’ 3-1 victory over the Tampa Bay Rays in Game 6 of the World Series after registering Major League Baseball’s first positive coronavirus test in 59 days.
Bill Reiter, NBA insider for CBS Sports, joined Cheddar to talk about the trend of big-time athletes like LeBron James entering the big-time business world.
FanDuel CMO, Mike Raffensperger, joined Cheddar to discuss fantasy sports amid the coronavirus pandemic. Raffensperger also discuss how the company is handling bets, particularly in the NFL as players contract the virus.
The Tennessee Titans find themselves back in a waiting mode hoping the NFL allows them back inside their headquarters by Tuesday with their game against the Pittsburgh Steelers postponed until later this season by the league’s first COVID-19 outbreak.
The Tennessee Titans have suspended in-person activities through Friday after the NFL says three Titans players and five other personnel tested positive for the coronavirus.
