The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
Michigan’s attorney general says she drank too much booze before a big football game between Michigan and Michigan State.
The NFL and lawyers for thousands of retired NFL players have reached an agreement to end race-based adjustments in dementia testing in the $1 billion settlement of concussion claims.
Elite, teen basketball players are facing more choices than ever with the NBA's developmental league and the NCAA loosening its financial compensation rules. Cheddar's Michelle Castillo reports.
Cheddar's Chloe Aiello reports from the US Open in New York City as the tournament returns to a very different landscape for players and fans.
For the first time ever, the Special Olympics and students at the Parsons School of Design partnered to create tennis and track and field outfits for athletes. The line is called 'Be Brave' and it's goal is all about celebrating athletes with disabilities with outfits that allow them to perform their best. joining us now is Stacey Hengsterman, president and CEO of the Special Olympics New York and Nigel Barker, fashion photographer and Special Olympics Champion Ambassador joined us to talk about the collection.
Car racing remains a male-dominated sport but there’s hope for change with the Formula E all-electric vehicle competition, which has already featured three female drivers during its seven seasons.
Controversy has broken out at the Paralympic Games. Malaysian shot putter Muhammad Ziyad Zolkefli appeared to have won gold in the shot put in the F20 class.
Michael Chernow is known as a chef, TV host, and entrepreneur, but now he's taking a break from restaurants and stepping into the world of healthy breakfast. 'Kreatures of Habit' is a new lifestyle and wellness brand with the goal of helping people establish healthy habits. Michael was able to raise 2.2 million dollars to launch the company, which was originally set out to be a café concept, but transformed during the pandemic. Michael Chernow, celebrity chef, entrepreneur, and fitness expert joins us to talk about his new venture.
Cryptograph is auctioning NFTs of NBA legend Kobe Bryant in early career photos that had never before been made public.
A Japanese mayor has apologized for biting the Olympic gold medal of a softball player who had paid a courtesy visit after Japan beat the United States in the final.
