The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
Cheddar's own Shannon LaNier tries out ZOZOFIT's new body suit that provides 3D scans measuring everything from waist size to body mass index. Madeleine Kanazawa, vice president of marketing for the fitness brand, breaks down how the technology works.
The attorneys general of New York and California are investigating allegations of workplace discrimination at the NFL.
Former NFL star JJ Watt and his wife, former U.S. national team player Kealia Watt, announced they were investing in England's Burnley FC, which recently gained promotion to the Premier League. "Burnley ticked all the boxes -- the ownership, the team, the fanbase, the vision," Watt said, "And also the town, I think the town fits us well."
Cheddar's own Shannon LaNier finished out his weeklong series on personal fitness with a lesson on how to get in shape by pole dancing.
The top entertainment headlines for April 28, 2023.
Five years after he fell to the end of the first round, draft day was a huge payday for Lamar Jackson.
The NFL draft has begun! The Carolina Panthers kicked off Thursday night's proceedings by taking quarterback Bryce Young with the No. 1 pick.
Cheddar News' weeklong series on personal fitness, Shannon Shapes Up, continues with Shannon LaNier busting a move at 305 Fitness in New York City. The gym offers full-body dance cardio workouts everyday with a live DJ.
Speaking to reporters for the first time since a nearly 10-month detainment in Russia on drug-related charges, the WNBA star had to take a moment to compose herself after being asked about her resiliency through the ordeal.
Pickleball Club to Open Several Indoor Facilities in Florida
