The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
No unprecedented comeback, no last-tick miracle, no cavalcade of higher seeds is going to prevent these Miami Heat from playing for the NBA title.
Josef Newgarden celebrated his first Indianapolis 500 win Sunday night. He cashed in Monday at the race's annual victory dinner.
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Opponents say it will harm seaweed, desecrate ancient Hawaiian remains, and waste water.
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NFL player R.K. Russell made history in 2019 when he was the first ever active player in the league to come out as bisexual. He's also an accomplished poet and writer and his new book The Yards Between Us: a Memoir of Life, Love and Football is out. Russell sat down with Cheddar News anchor Hena Doba to talk about his experiences.
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Carmelo Anthony, the star forward who led Syracuse to an NCAA championship in his lone college season and went on to spend 19 years in the NBA, announced his retirement on Monday.
Fans angry at being blocked from entering a Salvadoran soccer league match despite having tickets knocked down a small access gate to the stadium, creating a crush that killed 12 people and injured dozens, officials and witnesses said Sunday.
Brooks Koepka is a major champion again. Koepka won the PGA Championship at Oak Hill by closing with a 67 and winning by two shots over Scottie Scheffler and Viktor Hovland.
