The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
Olympic Champion Caster Semenya Wins Human Rights Case but Testosterone Rules May Remain for Years
Pro surfer Mikala Jones has died at 44 in a freak accident.
Pro surfer Mikala Jones died at the age of 44 after an accident while surfing in Indonesia.
Northwestern University fired its head football coach Pat Fitzgerald over allegations of hazing. Fitzgerald said he was "disappointed" to learn of the allegations.
A new pickleball venue has just opened up in Connecticut in a most unlikely location: a former department store. Here's an inside look.
Northwestern fired coach Pat Fitzgerald on Monday amid a hazing scandal that called into question his leadership of the program and damaged the university's reputation after it mishandled its response to the allegations.
The New York Times is disbanding its sports department and will rely on coverage from The Athletic, a website it acquired last year for $550 million.
“Ladies and gentlemen, please, if you are opening a bottle of Champagne don’t do it as the player is about to serve. Thank you,” Australian umpire John Blom announced just after the start of a match on No. 3 Court.
Randall Stephenson resigned from the PGA Tour policy board over the tour's proposed deal with Saudi Arabia.
Disgraced sports doctor Larry Nassar, who was convicted of sexually abusing female gymnasts including Olympic medalists, was stabbed multiple times during an altercation with another inmate at a federal prison in Florida.
