The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
Between Bells: Ryan Seacrest Red Carpet controversy, NCAA scandal, and why is it so hot at the North Pole? With Salon, LiveScience, Pizza Hut, and Madame Noire.
New York Yankees great Bernie Williams somehow had time to become a Latin Grammy-nominated jazz musician during his 16-year run with the Bronx Bombers. The four-time World Series champion joins Cheddar to discuss his upcoming gig at New York's legendary Café Carlyle.
The four-time World Series champ and current jazz player says that the preparation process for both disciplines is very similar. But Bernie Williams told Cheddar that each career has its own challenges.
March Madness is going to be a little bit crazier than normal this year. A major scandal is rocking college basketball, just before the big tournament.
Dick's Sporting Goods announces it will no longer sell assault-style weapons in its stores. Amazon is buying video doorbell company Ring in a deal worth $1 billion. And is it time for "The Fresh Princess of Bel Air?"
This Changes Things: Advice for the executives and leaders of tomorrow, brought to you by American Express OPEN. On Between Bells: DACA, flying cars, and the Ryan Seacrest scandal. With Motor Trend, YourTango, and Reason Magazine.
Georgia's Lieutenant Governor is calling on Delta to reinstate its relationship with the NRA. The Dow closes down 300 points. Amazon is buying smart doorbell maker Ring. Former NBA star Al Harrington is looking to become the next marijuana mogul. Cronos Group started trading on the Nasdaq Tuesday. The vertically integrated company became the first marijuana company to join a major exchange in the United States.
Three-time Olympic medalist Elana Meyers Taylor was with Cheddar to discuss her journey to becoming the most decorated female U.S. bobsledder in history. Meyers Taylor showed off her shiny new silver medal that she just won at the Pyeongchang Winter Olympics.
The former basketball player says his grandmother, who was suffering from glaucoma and diabetes, inspired him to get into this industry. Now, he's working on his own line of products with Harrington Wellness.
A federal judge dismissed a lawsuit challenging AG Jeff Sessions and the DEA on marijuana's classification of a Schedule I drug. The ruling marks a defeat for the plaintiffs who include a 12-year-old girl who treats her epilepsy with medical marijuana, a former professional football player, and a former U.S. Army Combat Veteran. An attorney on the case, and one of the plaintiffs share their reaction to the judges decision.
