The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
Serena Williams's altercation with a chair umpire during the U.S. Open final was just the latest example of women being treated differently than their male counterparts in the sport. But whether things change by the Australian Open in January, said the Washington Post's Cindy Boren, is hard to say.
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Randal Hill, a former NFL wide receiver, is optimistic even in the face of the protest controversy that has divided America. He told Cheddar Big News that one of the best things about sports leagues is how they can heal national wounds.
Rich Tamayo, the director of guest experience for the Baltimore Ravens, said that the changes being made for Ravens fans will "change the game in the way our fans experience the stadium." The Ravens start their season against the Buffalo Bills on Sunday.
Social live-streaming is today where social media was in the mid-2000s. At least that's what 21st Century Fox is betting. The CEO of Caffeine, which just took a $100 million investment from the media giant, is looking toward the future of the industry.
Todd Martin, the CEO of the International Tennis Hall of Fame, said he sees a possibility for an upset in the men's semifinal, but Serena Williams has it all but wrapped up on the women's side.
Nate Boyer, a former NFL player and Green Beret, is the man behind Colin Kaepernick's protests in 2016 when he suggested that the quarterback kneel instead of sit during the National Anthem as a sign of a respect. Two years later, Boyer believes people are missing the point of his protest and not listening to both sides of the issue.
Scooby Axson, a writer and producer for Sports Illustrated and an Army veteran, said that Pres. Trump is using Nike's Colin Kaepernick ad to stoke anger in his base.
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Brand consultant Allen Adamson said the companies that don't speak up in the age of social media, are doomed to become irrelevant. That's the bet Nike is making with its new campaign.
