The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
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Paul Allen, who co-founded Microsoft with Bill Gates and went on to become one of the country's most prolific philanthropists and technologists, died Monday at 65.
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The markets looked to recover from a major sell-off on Wednesday. The Dow closed down more than 800 points. The Florida Panhandle is reeling after Hurricane Michael tore through the region causing catastrophic damage. And Razer launched a handful of new products, including the Razer Phone 2, to make gaming more accessible. Kevin Allen joins Cheddar to explain what makes the products stand out in the gaming world.
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With the Yankees on the brink of elimination in the first round of MLB playoffs, the league and television networks have a shared interest in making sure popular teams and big rivalries stick around into the postseason, said James Yoder, founder and CEO of Chat Sports. This is how he thinks they can do that.
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