The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
The Golden State Warriors' star-studded lineup and three championship rings over the last four seasons have been a major revenue driver for the team's business, but the next phase of growth will rely on local real estate, said the team's chief financial officer Jennifer Cabalquinto.
The subject of gambling and esports has become a point of serious tension for gamers. For companies like Unikrn, which built its platform on the practice of esports betting, battling that stigma is a central, implicit part of the operation. According to CEO and co-founder Rahul Sood, the company is determined to make betting on esports a “safe, legal, and relegated” space.
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Four years ago, Aziz “Hax$” Al-Yami was one of the best Super Smash Bros. Melee players in the world. But after suffering what he said felt like “an explosion” in his left wrist, Hax’s once-impressive tournament performances were marred by serious physical pain. So he found his own solution: a different type of controller. Hax talked to Cheddar Sports about his life-changing design.
Disney's new streaming service and its acquisition of Fox assets will be the main fixation when the entertainment giant reports earnings and revenue after market close on Thursday.
Alex Rodriguez parlayed a lucrative and controversial baseball career into a successful second act as the CEO of his own investment firm, A-ROD Corp. He spoke to Cheddar about his investment strategy.
Kip Levin, president and COO of FanDuel Group, said that the partnership with the New Jersey Devils will be helpful in expanding the FanDuel experience. New Jersey was the second state to legalize sports betting, opening up opportunities with companies like FanDuel and DraftKings.
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Orangetheory Fitness may have the signature buzz of a workout fad, but CEO Dave Long has a plan to ensure the longevity of the fitness franchise ー and of its members. His idea? Data.
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