The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
New Jersey is on track to overtake Las Vegas as the new sports betting mecca, Darren Rovell, senior executive producer at The Action Network, told Cheddar in an interview Friday. With fewer than 7 months of sports betting on its books, New Jersey is expected to hit $1.2 billion to $1.3 billion in bets by the end of the year, Rovell said.
These are the headlines you Need 2 Know for Friday, Dec. 14, 2018.
Ultimate Fighting Championship president Dana White says the mixed martial arts league's five-year deal with ESPN puts it in a position to go the distance despite declining linear television trends. "Everything is going digital. Cord cutting is real. It's happening and we see it in all aspects of the business, whether it's pay-per-view or television," White said in an interview with Cheddar Thursday.
Two-time Call of Duty World Champ JKap talked with Cheddar Sports about why he's so excited to play with his new team, eUnited, and his thoughts going into Black Ops 4's first major, CWL Las Vegas.
A group of former NFL stars is launching an alternative professional football league for the offseason that will give players and fans a financial stake in their team's success. “We looked for markets where there was not a professional team, but a big enough market to support a team,” Ricky Williams, former two-time All American and one of the founders, told Cheddar in an interview on Tuesday.
We journeyed to Las Vegas this weekend for two huge events: CWL Las Vegas and LoL All-Stars. Featuring interviews with Optic's Scump, Dashy, Karma, Crimsix, and CEO Hector Rodriguez, G2's Blazt, Flyquest midlaner Pobelter, Vitality midlaner Jiizuke, and journalist Travis Gafford.
We cover the Game Awards from the red carpet, Smash Ultimate releases, Black Ops 4's first tournament starts in Vegas, and Zane takes on the rest of the Cheddar Sports team in a Smash Ultimate 1v3 showdown. Featuring IMT, MIBR, and LA Valiant CEO Noah Whinston, CLG COO Nick Allen, and interviews with Dominique 'SonicFox' McLean, Imane 'Pokimane' Anys, Lia 'SSSniperWolf' Shelesh, and OWL commissioner Nate Nanzer.
These are the headlines you Need 2 Know for Tuesday, Dec. 11, 2018.
These are the headlines you Need 2 Know for Monday, Dec. 10, 2018.
Riot expands its collegiate efforts, Overwatch League hits the road, Fortnite Season 7 drops, and we open a whole lotta Rastakhan's Rumble packs. Featuring Esports Awards Broadcaster of the Year Clint 'Maven' Evans and Logitech G Esports Business Development Head Andreas Schicker.
