The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
Cloud9 has been dubbed the most valuable esports company in the world by Forbes Magazine ー a title that is thanks, at least in part, to the organization's powerhouse VP of marketing, Eunice Chen. Chen is an esports vet who has worked for industry stalwart Riot Games and even runs her own tournament production company, Heroeshype. In an interview with Cheddar Sports, she said, "there are always different ways we can break into new markets in esports and beyond."
These are the headlines you Need 2 Know for Tuesday, Jan. 22, 2019.
Chris Park, CEO of esports organization, Gen. G joined us to talk about his move from MLB and the gold standard for esports.
These are the headlines you Need 2 Know for Friday, Jan. 18, 2019.
Rapper, producer, and entrepreneur Soulja Boy told Jimmy Mondal and Cheddar Sports about his next venture: esports.
Marty McFly's self-lacing sneakers from "Back to the Future" are here at last. Kind of. Nike on Tuesday launched the Adapt BB, its first mass-market "smart" sneaker, that uses elastic mesh and a small internal motor with Bluetooth connectivity to allow the wearer to tighten and loosen the fit of the shoe via a smartphone app.
Samsora shared his thoughts on his recent tournament placing, his new team, and his main character for life, Peach.
Bungie, the famed developer of Halo and Destiny, has parted ways with parent company Activision-Blizzard. The industry-shaking fracture follows several leadership changes at Activision over the last several months, causing investors and gamers alike to wonder how the split will affect the gaming industry.
After a tumultuous season and a disappointing 5-9 record, the New York Knicks Gaming team was at the bottom the 2K league barrel. But the squad was able to pull off not one, but two miracle runs to qualify for the NBA 2K League playoffs. Now the question becomes: can the team trounce their competitors a second time? According to Jeff Eisenband, host and analyst at the NBA 2K League, it's unlikely.
These are the headlines you Need 2 Know for Monday, Jan. 14, 2019.
