The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
Cheddar's Need2Know Podcast for Tues., June 16, 2020.
Traditionally around this time of the year, advertisers and agencies attend hours of pitches from media companies featuring their most promising TV shows and marquee events for the upcoming year. Like so many things in 2020, this year is different.
Super Bowl MVP Patrick Mahomes is among more than a dozen NFL stars who united to send a passionate video message to the league about racial inequality.
The NBA’s Board of Governors has approved a 22-team format for restarting the league season in late July at the Disney campus near Orlando, Florida.
The baseball players’ association has given management a wide-ranging response to a 67-page proposed set of protocols for a season to be played during the coronavirus pandemic.
NASCAR drivers will be returning to Darlington Raceway this weekend in South Carolina, but even with those loud engines, it'll be a much quieter racetrack. After a two month suspension due to COVID-19, the racing organization will hold it's first race without fans in the stands or high fives in Victory Lane. Jill Gregory, executive vice president and chief marketing officer at NASCAR, talked to Cheddar Friday.
A person familiar with the decision tells The Associated Press that Major League Baseball owners have given the go-ahead to making a proposal to the players’ union that could lead to the coronavirus-delayed season starting around the Fourth of July weekend in ballparks without fans.
Under 1% of Major League Baseball employees tested positive for antibodies to COVID-19, the illness caused by the new coronavirus. Results were based on 5,603 completed records from employees of 26 clubs.
The Philadelphia Flyers and 76ers are set to offer refunds or credits for unplayed regular-season games at their shared arena because of the coronavirus pandemic.
The public trading debut of the sports-betting company comes at an odd time for the company. With sports events all on hold, the platform's users are being encouraged to bet on other odds, like episodes of 'Survivor.'
