MERGE VR is a toy-focused company that is producing products to help kids get excited about virtual reality and augmented reality toys. Their Merge Cube is a new toy on the market that enables kids to turn a black cube into multiple objects.
Andrew Trickett is the co-founder of Merge VR. Trickett joins Cheddar to explain why it was essential to make Merge Cube compatible with all phones. Merge VR wants any kid to be able to use the technology.
Merge VR will be releasing more tech and products at the upcoming CES. In 2017, the Merge Cube was named "Most Unique Product" at CES.
Brian Moore, EY Americas Consumer Technology Leader, joins Cheddar News at CES in Las Vegas to discuss how retailers and brands are creating new value for consumers.
