Melania Trump's 'Be Best' Campaign Has Familiar Ring
*By Christian Smith*
The Office of the First Lady fired back at news media reports Tuesday that Melania Trump's "Be Best" campaign was plagiarized from materials produced by the Federal Trade Commission during the Obama administration.
As part of her flagship program to focus on childhood well-being in America, Trump's office released a [pamphlet with advice] (https://www.whitehouse.gov/wp-content/uploads/2018/05/Talking-with-kids-about-being-online-_2018.pdf) for parents about educating their children on cyber bullying. [News reports](https://www.buzzfeed.com/blakemontgomery/melania-trump-cyberbullying-pamphlet?utm_term=.leE5ryNQl#.htvJ4qbQr) were quick to note that the pamphlet contains content from a 2009 FTC pamphlet on the same topic.
The First Lady's communications director, Stephanie Grisham, released a [statement Tuesday] (https://www.whitehouse.gov/briefings-statements/statement-communications-director/) slamming the "opposition media" for turning attention away from the children the First Lady is trying to help.
"Despite providing countless outlets with ample background, information, and on-the-record comments from the FTC, some media have chosen to take a day meant to promote kindness and positive efforts on behalf of children, to instead lob baseless accusations towards the First Lady and her new initiatives," Grisham said in the statement.
This isn't the first time that First Lady Trump has been accused of copying her predecessor. In her speech at the 2016 Republican National Convention, Trump reused parts of a speech that Michelle Obama gave in 2008 at the Democratic National Convention.
Trump launched her "Be Best" initiative in the Rose Garden on Monday with the goal of improving the lives of children across the country. She said her office will focus on mental health, opioid abuse, and negativity on social media. How she plans to address these issues is slightly less concrete. Erin Delmore, the senior political correspondent at Bustle, said it's a question that she's been asking Trump's office repeatedly.
"We've seen her put out a brochure, a pamphlet that's talking to parents about how to educate their children when it comes to cyberbullying, and we've also seen this quest to really go to neo-natal units to work on young babies who are born with opioid addiction, but we are looking, waiting to see what those critical steps are going to be," Delmore said in an interview Tueday with Cheddar.
Many reports have focused on the fact that the First Lady's announcement comes almost 16 months into her husband's presidency. Other recent first ladies have launched initiatives earlier in their husbands' terms. Laura Bush, for example, initiated her literacy campaign six months into President George W. Bush's first term. Michelle Obama, however, announced her "Let's Move" campaign to fight childhood obesity in February 2010, about 13 months after her husband took office.
Delmore said Trump is different from her immediate predecessors because she's new to politics.
"She didn't come from a corporate background, and she hasn't been the wife of somebody active in politics, and being a political spouse is a totally different ball game," Delmore said.
For the full interview, [click here](https://cheddar.com/videos/melania-trump-launches-new-child-focused-initiative-be-best).
Award-winning journalist, entrepreneur, and host Soledad O'Brien spoke to Cheddar about empowering women through her own podcast on financial literacy this Women's History Month.
Six House lawmakers are calling on Meta to stop paid ads from Chinese news companies that push Russian misinformation regarding the war in Ukraine. Matt Skibinski, General Manager, NewsGuard Technologies joins Cheddar to discuss the role of social media in this war.
Reva Shakkottai, Senior Vice President and financial advisor at RBC Wealth Management, joins Cheddar News' Closing Bell, where she elaborates on factors besides Wednesday's Fed decision that led to gains across the major indexes on Thursday, including new home construction and jobless claims data.
Art Hogan, Chief Market Strategist at National Securities, joins Cheddar News' Closing Bell, where he breaks down Fed Chair Jerome Powell's speech following the U.S. central bank's decision to raise rates and explains why Powell's comments move the markets more than the Fed decision itself.
Representative Adam Schiff (D-Calif. 29th District) joined Cheddar News at South By Southwest to discuss the variety of sanctions that the United States has placed on Russia since its invasion of Ukraine began last month and the impacts they are having both domestically and abroad. With rising gas prices, especially in states like California, Schiff noted that the American people are willing to make sacrifices in order to uphold their values and suggested that crisis may be a warning to shift away from fossil fuels. "At the end of the day though, this ought to be a wake up call that we need to stop our reliance on this oil economy and move to renewable sources of energy," he said. Schiff also explained his remarks about the January 6 commission investigating those closest to former President Trump and touched on a disturbing case in San Francisco where the police department used rape kit samples to ID a murder suspect.
Markets opened lower as the Federal Reserve announces plans to hike interest rates by a quarter point, while signaling six additional rate hikes later this year. Gary Schlossberg, Global Strategist, Wells Fargo Investment Institute, joined Cheddar's Opening Bell to discuss.
Apple's Racial Equity and Justice Initiative is a $100 million program aimed at combating systemic racism while working to advance racial equity across the country. Alisha Johnson, director of the initiative, joined Cheddar at SXSW to discuss the work being done. "We focused on three critical areas. The first is education. The second is criminal justice reform, and the third is economic empowerment, really looking first in our own supply chain, how can we really increase our spend with Latinx, Hispanic, and indigenous-owned businesses," she said. "And then how can we go further to empower entrepreneurs who have been cut out of access to funding and capital and really help them to get the funding."
What you Need to Know on Thursday, March 17. Updates from Ukraine, President Biden refers to Putin as a ‘war criminal’ for the first time, Walmart has ambitious hiring targets for Q1, and Netflix takes steps to crack down on password sharing.
