Melania Trump's 'Be Best' Campaign Has Familiar Ring
*By Christian Smith*
The Office of the First Lady fired back at news media reports Tuesday that Melania Trump's "Be Best" campaign was plagiarized from materials produced by the Federal Trade Commission during the Obama administration.
As part of her flagship program to focus on childhood well-being in America, Trump's office released a [pamphlet with advice] (https://www.whitehouse.gov/wp-content/uploads/2018/05/Talking-with-kids-about-being-online-_2018.pdf) for parents about educating their children on cyber bullying. [News reports](https://www.buzzfeed.com/blakemontgomery/melania-trump-cyberbullying-pamphlet?utm_term=.leE5ryNQl#.htvJ4qbQr) were quick to note that the pamphlet contains content from a 2009 FTC pamphlet on the same topic.
The First Lady's communications director, Stephanie Grisham, released a [statement Tuesday] (https://www.whitehouse.gov/briefings-statements/statement-communications-director/) slamming the "opposition media" for turning attention away from the children the First Lady is trying to help.
"Despite providing countless outlets with ample background, information, and on-the-record comments from the FTC, some media have chosen to take a day meant to promote kindness and positive efforts on behalf of children, to instead lob baseless accusations towards the First Lady and her new initiatives," Grisham said in the statement.
This isn't the first time that First Lady Trump has been accused of copying her predecessor. In her speech at the 2016 Republican National Convention, Trump reused parts of a speech that Michelle Obama gave in 2008 at the Democratic National Convention.
Trump launched her "Be Best" initiative in the Rose Garden on Monday with the goal of improving the lives of children across the country. She said her office will focus on mental health, opioid abuse, and negativity on social media. How she plans to address these issues is slightly less concrete. Erin Delmore, the senior political correspondent at Bustle, said it's a question that she's been asking Trump's office repeatedly.
"We've seen her put out a brochure, a pamphlet that's talking to parents about how to educate their children when it comes to cyberbullying, and we've also seen this quest to really go to neo-natal units to work on young babies who are born with opioid addiction, but we are looking, waiting to see what those critical steps are going to be," Delmore said in an interview Tueday with Cheddar.
Many reports have focused on the fact that the First Lady's announcement comes almost 16 months into her husband's presidency. Other recent first ladies have launched initiatives earlier in their husbands' terms. Laura Bush, for example, initiated her literacy campaign six months into President George W. Bush's first term. Michelle Obama, however, announced her "Let's Move" campaign to fight childhood obesity in February 2010, about 13 months after her husband took office.
Delmore said Trump is different from her immediate predecessors because she's new to politics.
"She didn't come from a corporate background, and she hasn't been the wife of somebody active in politics, and being a political spouse is a totally different ball game," Delmore said.
For the full interview, [click here](https://cheddar.com/videos/melania-trump-launches-new-child-focused-initiative-be-best).
As we move into the colder months in the U.S., health experts are warning of a more active flu season than last year, sounding the alarm on what many are calling a 'twindemic.' Dr. Syra Madad, infectious disease epidemiologist, joined Cheddar's 'Search for the Cure' to discuss the intersection of the flu season with the Covid-19 pandemic.
Schools across the country could expect to see billions of dollars towards providing a more accessible Universal Pre-K program. Steven Barnett, Board of Governors Professor and Director of the National Institute for Early Education Research at Rutgers University, joined Cheddar News to discuss more.
The Fifth Circuit Court of Appeals court temporarily held up President Biden's vaccine mandate for workplaces with more than 100 employees as the various lawsuits challenging it are combined. Marjorie Mesidor, a partner at the law firm Phillips & Associates, PLLC, joined Cheddar to break down the arguments in play. "They [the Biden Administration] say we have the authority to do this under the broad powers that are given under OSHA," she said. "What the Republic side then is saying, no, this is overbroad."
The UN climate summit wrapped up over the weekend after days of negotiations over the summit's final agreement. The agreement pushes countries to reassess their climate goals by the end of next year, do more for countries facing the worst effects of climate change, and also calls for a "phase down" of coal and other fossil fuel subsidies. The White House praised the agreement, but underscored the feelings of many world leaders by saying it isn't enough.
Deborah Brosnan, climate expert and president of Deborah Brosnan and Associates, joined Cheddar's News Wrap to discuss.
President Biden is under some pressure from members of his own party over rising gas prices. Senate Majority Leader Chuck Schumer has called for the president to utilize oil reserves to lower gas prices ahead of the holiday season, as gas prices are currently at a seven-year high. Energy Workforce & Technology Council CEO Leslie Beyer joins Cheddar News' Closing Bell to discuss.
The men's brand Harry's is teaming up with Stop Soldier Suicide and Headstrong to help provide mental health support with a $500,000 financial commitment. The withdrawal of troops from Afghanistan triggered a range of mental health responses from veterans and active service members, as well as displaced refugees who are now acclimating to a new way of life. Maggie Hureau, Harry's head of social impact, joined Cheddar News to talk about the partnership and why Harry's chose to get involved in mental health care.
Inflation has risen to its highest level in 31 years, sending consumer prices on everything from groceries to gas to rent surging. For many businesses, that's good news as inflation typically means better profit margins. According to data from FactSet, nearly two out of three of the biggest U.S. publicly traded companies have reported fatter profit margins so far this year compared to the same stretch of 2019, before the pandemic. Gregory Daco, chief U.S. economist for Oxford Economics, breaks down how the top businesses are reaping the benefits of inflation, and when consumers can expect inflation to ease.
Meta, the parent company of Facebook, is facing a lawsuit from Ohio's attorney general Dave Yost, who said the company misled the public about safety on the platform.
Cases of covid-19 are climbing in the Upper Midwest, Southwest, and parts of the Northeast. The seven-day national average is sitting at roughly 82,000 new cases which is an 11 percent jump from the week before. Dr. Amesh Adalja, Infectious Disease, Specialist, Sr. Scholar at Johns Hopkins Center for Health Security joined Cheddar's Opening Bell to discuss this recent uptick ahead of the holiday season.
