Jars by Dani plans to "put the surprise in every party" with its signature jars filled with cake. CEO and founder Dani Beckerman joins Cheddar to discuss how she created her sweet viral empire. She explains how she turned a fun dinner party idea into a full-fledged business. Beckerman tells us all about her new vegan cookie dough jar. It's part of a partnership with wellness blogger Hannah Bronfman. The entrepreneur discusses the importance of branded partnerships to her rapidly-expanding company. Jars by Dani is part of a new permanent pop-up exhibition at the Roosevelt Field mall in Long Island. Beckerman explains how this fits into the company's overall marketing strategy. We also get a look ahead at what's to come for these tasty and trending treats.

Share:
More In Culture
USPS Unveils Lunar New Year Dragon Stamp
2024 is the Year of the Dragon for the Lunar New Year, which kicks off February 10. To commemorate the occasion, the U.S. Post Office unveiled a new dragon stamp.
On the Scene: High Tea at The Arlo Hotel
With winter officially underway, a cup of tea is a perfect way to see off that cold. Fiona Hynes, corporate director of food and beverage at Arlo Hotels, joined Cheddar News to discuss the concept of high tea and the proper way to enjoy it. Executive Chef Michael King also demonstrated some treats to enjoy with tea.
Load More