Jars by Dani plans to "put the surprise in every party" with its signature jars filled with cake. CEO and founder Dani Beckerman joins Cheddar to discuss how she created her sweet viral empire. She explains how she turned a fun dinner party idea into a full-fledged business. Beckerman tells us all about her new vegan cookie dough jar. It's part of a partnership with wellness blogger Hannah Bronfman. The entrepreneur discusses the importance of branded partnerships to her rapidly-expanding company. Jars by Dani is part of a new permanent pop-up exhibition at the Roosevelt Field mall in Long Island. Beckerman explains how this fits into the company's overall marketing strategy. We also get a look ahead at what's to come for these tasty and trending treats.

Share:
More In Culture
Gingerbread House Inspiration
Lenny Rosenberg and Adaeze Nwanonyiri, owners of Bea's Bakery, joined Cheddar News to show people how to take the creation of gingerbread houses to the next level.
Wendy's Frosty Key Tag Promotion
Wendy's announced it's bringing back its Frosty key tags for promotion, which gives customers a whole year's worth of Frosties for just $3, with proceeds going to children in foster care.
On The Scene: The Museum of Broadway
Julie Boardman, co-founder of The Museum of Broadway, joined Cheddar News to discuss the history of theater in New York City, showed some of the gallery exhibits and gave a behind-the-scenes tour of how some of the shows are produced.
Roc Nation and Social Justice Reform
Dania Diaz, managing director of Roc Nation and one of the founding members of its United Justice Coalition, joined Cheddar News to discuss how the organization helps to address violence in Black and Brown communities and what they expect to talk about at an upcoming summit.
Load More