Jars by Dani plans to "put the surprise in every party" with its signature jars filled with cake. CEO and founder Dani Beckerman joins Cheddar to discuss how she created her sweet viral empire. She explains how she turned a fun dinner party idea into a full-fledged business. Beckerman tells us all about her new vegan cookie dough jar. It's part of a partnership with wellness blogger Hannah Bronfman. The entrepreneur discusses the importance of branded partnerships to her rapidly-expanding company. Jars by Dani is part of a new permanent pop-up exhibition at the Roosevelt Field mall in Long Island. Beckerman explains how this fits into the company's overall marketing strategy. We also get a look ahead at what's to come for these tasty and trending treats.

Share:
More In Culture
How to Save on Holiday Decorations
As people start decorating for the holiday season, it can get a bit pricey with expenses getting in the way. Jen Anderson of Metropolitan Farm spoke with Janice Lieberman about how you can save on those decorations.
Artists Praised in Kennedy Center Honors
President Joe Biden and First Lady Jill Biden attended the Kennedy Center's annual honors gala. The 2023 honorees included the Bee Gees' Barry Gibb, comedian and actor Billy Crystal, opera singer Renee Fleming, rapper and actress Queen Latifah, and singer Dion Warwick.
New Music Friday
It won't be Friday without some new music to listen to this weekend.
Load More