Ad Start-Up Media Storm Wants Accountability in Advertising
Craig Woerz, managing partner at Media Storm, said a certain amount of regulation might be good for an ad industry buffeted by concerns over transparency.
For full interview [click here](https://cheddar.com/videos/how-advertising-agencies-get-away-with-charging-clients-fees-without-disclosing-the-amount).
Described as hallucination, confabulation or just plain making things up, it's now a problem for every business, organization and high school student trying to get a generative AI system to compose documents and get work done.
