n this photo illustration, a Krispy Kreme glazed doughnut is shown on May 12, 2022 in Daly City, California. Krispy Kreme reported strong first quarter earnings with net income of $4 million compared with a loss of $3.06 million one year ago. (Photo Illustration by Justin Sullivan/Getty Images)
Starting March 21, McDonald's will expand its partnership with Krispy Kreme to approximately 160 locations across Louisville, Lexington, and the surrounding area.
The initiative was first launched in October at nine locations in Kentucky.
This expanded market test is designed to test customer demand for the popular sweet treats, which now includes three varieties: Krispy Kreme's Original Glazed Doughnut, Chocolate Iced with Sprinkles Doughnut, and the Raspberry Filled Doughnut.
"McDonald’s is always looking for ways to give our fans more of what they crave, and we often conduct tests to inform future menu decisions," the company said in a press release. "This small-scale test will help us understand how offering new bakery items like Krispy Kreme could impact operations in our restaurants."
McDonald's has so far benefited from customers trading down due to inflation. The company recently beat Wall Street estimates for its quarterly earnings and revenue, in large part because it was able to raise prices without scaring off customers.
Krispy Kreme, likewise, has reported strong earnings on the back of price hikes. It is also increasingly relying on distribution partnerships to reach customers such as through Walgreens, Acme, and ShopRite.
If the partnership with McDonald's continues to grow, it could become a major source of revenue for the growing doughnut business.
From Nvidia to Microsoft, Gil Luria, D.A. Davidson senior research analyst, breaks down the Magnificent Seven, plus whether the Vision Pro can move the needle for Apple.
Suzy Batiz, founder and CEO of ~Pourri, discusses creating Poo-Pourri, building out multiple businesses, and why she believes any problem can be overcome.
Fresh off his unanimous appointment as interim CEO, Dax Dasilva shares his strategy for Lightspeed and why growth and profitability are his biggest focus.
Eddie Ghabour, co-founder and owner of KEY Advisors Wealth Management, explains why he’s investing in India, what could happen if inflation rises again, and the long-term ‘debt bubble’ looming.
The company behind Squishmallows says Build-A-Bear's new Skoosherz toys are a copy of their own plushies. Build-A-Bear filed their own suit basically responding, "No they're not!"
While tech employees worry about artificial intelligence taking over their jobs, Microsoft says Iran, North Korea, and more U.S. adversaries are beginning to use AI in cyber spying.
The self-proclaimed "only Post who worked at Kellogg" was a military veteran who fought in World War II before inventing everyone’s favorite fruit-filled breakfast ravioli.
Kevin Gordon, Senior Investment Research Manager at Charles Schwab, shares his thoughts on how investors can take advantage of the current bull market while keeping in mind the impacts of Fed policy and inflation.
