Matt Klinman on How Facebook is Ruining Online Creativity
Matt Klinman is a comedian who has been working in comedy for companies like Funny or Die for years. Recently, the comedy site had to lay off many people in their video department. Klinman spoke with Cheddar about the reason many media companies are laying off social video departments and how these companies can refocus their goals to leave Facebook behind.
Klinman discusses the idea that companies need to change directions to focus more on long format and veer away from social video in order to survive the changes made online. He also discusses the idea that Facebook has created centrally designed internet that is basically ruining online creativity.
Klinman argues that this model is bad for all publishers, including Facebook itself. He also asserts that it's basically impossible to run a large independent creative outfit on the internet now and says publishers should leave Facebook or attempt to organize to get leverage to get Facebook to pay them.
Facebook parent Meta’s miss on Q4 earnings raised alarm bells amongst investors. The tech giant lost users for the first time as it invests a lot into the metaverse, its virtual realm, in the hopes that consumers will move their social media consumption there. The stock dropped around 25 percent on the report, and CEO Mark Zuckerberg chalked it up to people flocking toward apps like TikTok, even as his own platform attempts to make a big pivot to the metaverse future. "It's gonna take a long time to develop and it's gonna take a long time to bring to fruition," Rebecca Walser, president of Walser Wealth Management told Cheddar. "In the meantime, the world is moving on. We have a very short attention span, especially on social media, and we want the short little videos. And Tiktok has just taken off."
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Ed Butowsky, managing partner at Chapwood Investments, joined Wake Up With Cheddar to break down the disappointing takeaways from Spotify's Q4 earnings report, which sent the stock plunging.
Anu Gaggar, global investment strategist for Commonwealth Financial Network, joined Cheddar News to discuss how global supply chains could be disrupted even further by an armed conflict in Ukraine.
Google parent company Alphabet saw yet another successful quarter reporting its final earnings report for 2021 on Tuesday. The tech giant beat Wall Street expectations across the board with much of that success owed to not only the growth of its cloud business, but also its multi-platform advertising. Joanna O'Connell, Principal Analyst at Forrester explains why advertising may be one of the keys to Alphabet’s future success.
