Matt Klinman on How Facebook is Ruining Online Creativity
Matt Klinman is a comedian who has been working in comedy for companies like Funny or Die for years. Recently, the comedy site had to lay off many people in their video department. Klinman spoke with Cheddar about the reason many media companies are laying off social video departments and how these companies can refocus their goals to leave Facebook behind.
Klinman discusses the idea that companies need to change directions to focus more on long format and veer away from social video in order to survive the changes made online. He also discusses the idea that Facebook has created centrally designed internet that is basically ruining online creativity.
Klinman argues that this model is bad for all publishers, including Facebook itself. He also asserts that it's basically impossible to run a large independent creative outfit on the internet now and says publishers should leave Facebook or attempt to organize to get leverage to get Facebook to pay them.
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