The former NBA star Matt Barnes is on a mission. He wants his former teammates and other professional athletes to be able to use marijuana without fear of punishment or the stigma traditionally associated with cannabis.
"The old stereotypes are outdated," said Barnes in a special 4/20 edition of Cheddar's CannaBiz. "We all know doing it throughout our careers how it helped us and the benefits it gave us."
Barnes, who won an NBA championship with the Golden State Warriors in his final season in the league in 2017, is the executive producer of a new Bleacher Report series called "BR x 420"about marijuana in pro sports. It includes interviews with more than a dozen former NBA and NFL players talking about their support for more tolerant cannabis rules, and smoking up.
"The fact that they are speaking on it is huge," said Barnes. "We just hope to continue to grow the momentum."
The NBA, NFL, and Major League Baseball have negotiated collective bargaining agreements with their players' unions that include provisions for drug testing and punishments for cannabis use.
For full interview, [click here](https://cheddar.com/videos/playing-high-the-role-of-cannabis-in-sports).
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Trufan, a new platform letting brands and influencers reward their most loyal fans on social media, has attracted the attention of big names in sports and entertainment, but CEO Swish Goswami told Cheddar he's taking a "very Canadian approach" by catering to mom-and-pop shops as well.
Professional lacrosse league startup Premier Lacrosse League has big ambitions to take professional lacrosse mainstream ー and now it has funding from big investors to do it. Premier Lacrosse League announced on Tuesday it closed a series A round of funding, co-led by Alibaba billionaire Joseph Tsai's J Tsai Sports, the Raine Group, and Brett Jefferson.
The star-studded Golden State Warriors is adding another flashy name to its team: Google. The NBA defending champions and the Chase Center just formed a new partnership with Google Cloud to create a high-tech sports and entertainment area. The Warriors' Chief Revenue Officer Brandon Schneider joined Cheddar to discuss the partnership.
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make gaming more welcoming for women.
These are the headlines you Need 2 Know for Friday, Feb. 8, 2019.
