Mastercard Launches New Movement to Inspire Change
Mastercard is taking the next step in its iconic "Priceless" campaign. Raja Rajamannar, CMO at Mastercard, was with us to share the company's brand new campaign that will hit at the Grammy Awards.
Mastercards's "Priceless" campaign has been around for 20 years. This year, Mastercard is switching things up by launching the Start Something Priceless campaign. Rajamannar says the mission is to ignite a call to action for people to fuel change and make the world a better place.
The CMO says brands should make a difference and stand for what they believe in. Mastercard will bring Start Something Priceless to U.S. audiences in support of the 60th Annual GRAMMY Awards®. The campaign will highlight the journey of emerging musicians who overcame bias or disability.
The Biden administration will propose a new rule Wednesday that would make 3.6 million more U.S. workers eligible for overtime pay, reviving an Obama-era policy effort that was ultimately scuttled in court.
