Mastercard Launches New Movement to Inspire Change
Mastercard is taking the next step in its iconic "Priceless" campaign. Raja Rajamannar, CMO at Mastercard, was with us to share the company's brand new campaign that will hit at the Grammy Awards.
Mastercards's "Priceless" campaign has been around for 20 years. This year, Mastercard is switching things up by launching the Start Something Priceless campaign. Rajamannar says the mission is to ignite a call to action for people to fuel change and make the world a better place.
The CMO says brands should make a difference and stand for what they believe in. Mastercard will bring Start Something Priceless to U.S. audiences in support of the 60th Annual GRAMMY Awards®. The campaign will highlight the journey of emerging musicians who overcame bias or disability.
The challenges of finding a job are different for everyone, especially for the neurodiverse community, which often includes those who have autism or ADHD. The docuseries Ready4Work follows a job seeker who is neurodivergent.
An organizer estimated that more than 300 locations have been impacted, while a Walgreens spokesman said no more than a dozen pharmacies saw disruptions.
