Mastercard Launches New Movement to Inspire Change
Mastercard is taking the next step in its iconic "Priceless" campaign. Raja Rajamannar, CMO at Mastercard, was with us to share the company's brand new campaign that will hit at the Grammy Awards.
Mastercards's "Priceless" campaign has been around for 20 years. This year, Mastercard is switching things up by launching the Start Something Priceless campaign. Rajamannar says the mission is to ignite a call to action for people to fuel change and make the world a better place.
The CMO says brands should make a difference and stand for what they believe in. Mastercard will bring Start Something Priceless to U.S. audiences in support of the 60th Annual GRAMMY Awards®. The campaign will highlight the journey of emerging musicians who overcame bias or disability.
Delta CSO Amelia DeLuca reveals at the Fast Co. Innovation Festival how tech, sustainable aviation fuel, and smart operations are revolutionizing air travel.
Colin & Samir break down YouTube’s $100B payout to creators and explore why nearly a third of Gen Alpha want to be YouTubers — plus what that means for you.
Unpacking Jerome Powell’s surprise rate cut with Tematica Research CIO Chris Versace—what it signals, who wins, who loses, and what smart investors do now.
Oracle soars as it cashes in on the AI boom, Plus: Starbucks shares continue to fall under its new CEO, and does anybody actually want a new iPhone Air?
