Martha Stewart Livings Launches New Campaign To Promote Sustainable Living
Reduce, reuse, recycle - we've heard the three Rs since grade school, but how many people are actually living waste-free lives? Martha Stewart Living is launching its "Change the Day" campaign to highlight ways people can improve the environment and world we live in.
Elizabeth Graves, Editor-in-Chief at Martha Stewart Living, explains where the idea for the campaign came from. She says she was inspired when she first heard how much waste Americans were actually making. While the United States only accounts for 5% of the world's population, Americans account for almost half of the world's trash.
The first issue that "Change the Day" is taking on is trash. The new issue of Martha Stewart Living highlights ways that people can implement reusable products into their daily lives. The issue also features an interview with environmental activist Lauren Singer, who has reduced the amount of waste she produces each year to the size of a small jar.
The Chinese government brought the sitcom "Friends" back to its streaming services. However, it had instances of LGBTQ+ references left out, after the series had been banned on Chinese streaming platforms for years.
Season 13 "Shark Tank" contestant Tania Speaks secured a $400,000 deal for her Speaks Organic Skincare brand with "Shark" Mark Cuban while also being named one of the best pitches in the history of the show — all at 19 years old. Now 20, Speaks joined Cheddar News to talk about the skincare line, the clean beauty industry, and the moment that host Cuban was moved by her pitch. "I couldn't believe that he got emotional. I'm surprised I held back my tears that long," the young entrepreneur revealed. "It's just amazing for someone else to be inspired by your story, especially Mark Cuban himself."
The media giant formerly known as ViacomCBS has officially rebranded itself as Paramount Global with a focus on its streaming service, Paramount Plus. Naveen Chopra, chief financial officer at Paramount, joined Cheddar to discuss the company’s name change and streaming wars. "There are components of content licensing that we continue to do, either historical arrangements or opportunities to license content that don't really impinge on what we're trying to do with our owned and operated services and that continues to be an important ingredient in our broader financial model," he said. "But our number one priority is putting our best assets on Paramount Plus." Chopra also discussed theatrical release windows before feature films hit its service and the platform's subscription goals.
In efforts to help support black-owned brands. Ulta Beauty says it will make a commitment to not only give these brand shelf space but also help them navigate the ins and outs of growing a business. Last week, the beauty retailer announced in order to reach those goals, the company will spend $50 million on diversity and inclusion programs, including an accelerated program to mentor entrepreneurs of color. CEO of Ulta Beauty, Dave Kimbell, joined Cheddar to discuss more.
