Marie Kondo Sparks Joy in Viewers... But Maybe Not Fast Fashion Retailers
*By Amanda Weston*
The star of Netflix's "Tidying Up With Marie Kondo" is inspiring viewers to de-clutter and slim down their homes and closets, and perhaps their shopping bags, too.
"It's a feel-good show, so not only are viewers connecting with it and then inspired to purge their closets, but also to rethink their spending habits altogether," Rachel King, editor at Fortune, told Cheddar Thursday.
Kondo's "KonMari" method places an emphasis on [sentimental value](http://fortune.com/2019/01/18/marie-kondo-konmari-retail/). For some, this may result in a newfound focus on fewer, higher-quality pieces of clothing instead of cheap "fast fashion" from stores like H&M and Forever 21.
King also said those who deal with clutter at home don't want to see a mess when they go out.
"We all know what sometimes shopping at these fast fashion retailers can be like, especially on a weekend, it's just like piles of clothes everywhere," King said.
"So it's going to take a lot of work not only just to rethink that shopping experience, but also then to communicate that to consumers to get them to actually come in."
Whether fast fashion giants will take a significant hit as a result of Kondo's tidy method has yet to be seen, but the show's popularity is undeniable.
"I think what hits a nerve or what strikes people and is so special about this show is it's really accessible regardless of household or income," King said.
"I mean, we all have things that we'd like to reorganize or cut back on."
For full interview [click here](https://cheddar.com/videos/marie-kondos-tidying-method-may-affect-fast-fashion-mentality).
A Gallup poll finds that now 7.1% of American adults identify as LGBTQ, jumping from 3.5% in 2012. The increase is driven by Generation-Z – those born between 1997 and 2003 – of whom one out of five identify as LGBTQ. Cheddar News speaks with Washington Blade reporter Chris Johnson about the significant shift.
Bamboo-based toilet paper company Cloud Paper raised $5 million in a recent funding round. Its product is a bamboo-based alternative to traditional toilet paper made from trees, and its mission is to end the deforestation caused by traditional paper products. Cloud Paper says the raise will allow it to make significant investments in its supply chain, product development, and hiring. Ryan Fritsch, a co-founder of Cloud Paper, joined Cheddar News' Closing Bell to discuss.
Anne Price, president of the Insight Center for Community Economic Development, discusses how Black Americans have been adversely impacted by rising home prices and offers tips for wealth building.
Ellen Goodwin, Co-Founder and Chief Solutions Officer of Artifcts, joins ChedHER to discuss how she's creating a platform to preserve the history of your belongings, and her experience succeeding in male-dominated industries.
Keren Sachs, Founder and CEO at The Luupe, joins ChedHER to discuss how her platform bridges the gap between diverse creators and brands, and what the future of the creator economy looks like.
Thelma Ferguson, Managing Director & Northeast Segment Head at JPMorgan Chase Commercial Banking, joins ChedHER to discuss the upcoming Women Presidents Organization's "50 Fastest-Growing Women-Owned/Led Companies" ranking, and what kind of impact women entrepreneurs have on the overall economy.
On this episode of ChedHER: Artifcts Co-Founder breaks down how she's creating a platform to preserve the history of your belongings; The Luupe CEO explains how her platform bridges the gap between diverse creators and brands; Managing Director & Northeast Segment Head at JPMorgan Chase Commercial Banking discusses the upcoming Women Presidents Organization's "50 Fastest-Growing Women-Owned/Led Companies" ranking.
