Marie Kondo Sparks Joy in Viewers... But Maybe Not Fast Fashion Retailers
*By Amanda Weston*
The star of Netflix's "Tidying Up With Marie Kondo" is inspiring viewers to de-clutter and slim down their homes and closets, and perhaps their shopping bags, too.
"It's a feel-good show, so not only are viewers connecting with it and then inspired to purge their closets, but also to rethink their spending habits altogether," Rachel King, editor at Fortune, told Cheddar Thursday.
Kondo's "KonMari" method places an emphasis on [sentimental value](http://fortune.com/2019/01/18/marie-kondo-konmari-retail/). For some, this may result in a newfound focus on fewer, higher-quality pieces of clothing instead of cheap "fast fashion" from stores like H&M and Forever 21.
King also said those who deal with clutter at home don't want to see a mess when they go out.
"We all know what sometimes shopping at these fast fashion retailers can be like, especially on a weekend, it's just like piles of clothes everywhere," King said.
"So it's going to take a lot of work not only just to rethink that shopping experience, but also then to communicate that to consumers to get them to actually come in."
Whether fast fashion giants will take a significant hit as a result of Kondo's tidy method has yet to be seen, but the show's popularity is undeniable.
"I think what hits a nerve or what strikes people and is so special about this show is it's really accessible regardless of household or income," King said.
"I mean, we all have things that we'd like to reorganize or cut back on."
For full interview [click here](https://cheddar.com/videos/marie-kondos-tidying-method-may-affect-fast-fashion-mentality).
Partha Unnava, Founder and CEO and Lasso, joins Cheddar Innovates to discuss how the design behind these compression socks can prevent injuries and improve performance.
On this episode of Cheddar Innovates: Vision Marine Technologies CEO discusses how e-boats will play a role in the fight against the climate crisis; Lasso CEO breaks down how the design behind these compression socks can prevent injuries and improve performance; Cheddar gets a look at Curiosity Stream's 'The Tombs Of Egypt.'
Catriona Campbell, CTIO, UK and Ireland, EY, joins Cheddar News to discuss how business leaders can bridge the gap between their technology investments and their aspirations, and breaks down the human aspects of A.I.
Tens of thousands of people have fled Ukraine in attempts to escape the Russian Invasion. According to the U.N. neighboring countries like Poland, Hungary, and even Romania have seen half a million refugees. While the hospitality is being welcomed by many, it also highlights the mistreatment of migrants and refugees from the Middle East and Africa. Professor of Philosophy and Director of Politics at Northeastern University Serena Parekh, joined Cheddar, to discuss more.
New York's MTA unveiled a new plan to boost the safety for the Big Apple's public transit system to go into effect on the heels of a violent weekend on the subways. The six separate attacks follow a rise of 60 percent in violent subway crimes year to date. The plan will attempt to address the surge in violence, as well as separately offer services to the homeless found within the system, according to the transportation authority. Cheddar's Chloe Aiello explains.
On this episode of Cheddar Reveals, Kim Severson, National Food Correspondent, The New York Times, dives into some of the top trends in the food industry for the upcoming year; Renowned Harlem chef & restaurateur Melba Wilson discusses her inspirations and rise in the food industry, and giving back to her community through food; Cheddar gets a look at Curiosity Stream's 'The History of Food.'
Kim Severson, National Food Correspondent, The New York Times, joins Cheddar Reveals to dive into some of the top trends in the food industry for the upcoming year.
Renowned Harlem chef & restaurateur Melba Wilson joins Cheddar to discuss her inspirations and rise in the food industry, and giving back to her community through food.
