Marie Kondo Sparks Joy in Viewers... But Maybe Not Fast Fashion Retailers
*By Amanda Weston*
The star of Netflix's "Tidying Up With Marie Kondo" is inspiring viewers to de-clutter and slim down their homes and closets, and perhaps their shopping bags, too.
"It's a feel-good show, so not only are viewers connecting with it and then inspired to purge their closets, but also to rethink their spending habits altogether," Rachel King, editor at Fortune, told Cheddar Thursday.
Kondo's "KonMari" method places an emphasis on [sentimental value](http://fortune.com/2019/01/18/marie-kondo-konmari-retail/). For some, this may result in a newfound focus on fewer, higher-quality pieces of clothing instead of cheap "fast fashion" from stores like H&M and Forever 21.
King also said those who deal with clutter at home don't want to see a mess when they go out.
"We all know what sometimes shopping at these fast fashion retailers can be like, especially on a weekend, it's just like piles of clothes everywhere," King said.
"So it's going to take a lot of work not only just to rethink that shopping experience, but also then to communicate that to consumers to get them to actually come in."
Whether fast fashion giants will take a significant hit as a result of Kondo's tidy method has yet to be seen, but the show's popularity is undeniable.
"I think what hits a nerve or what strikes people and is so special about this show is it's really accessible regardless of household or income," King said.
"I mean, we all have things that we'd like to reorganize or cut back on."
For full interview [click here](https://cheddar.com/videos/marie-kondos-tidying-method-may-affect-fast-fashion-mentality).
Mark Brim, President of Aquent's Recruiting Division Vitamin T, joins On The Job to discuss how remote work has transformed hiring and recruiting process across the board, and the latest trends surrounding remote hiring across the globe.
Miami's real estate market has boomed since early 2020, thanks to an overall strong housing market, remote work, and no income tax as incentives. The city is preparing to welcome even more residents as people relocate to warmer climates to work from home. Garrett Derderian, director of market intelligence at SERHANT, joined Cheddar to discuss the Magic City's red hot market.
Actor, entertainer, and hip hop icon Queen Latifah is partnering with It's Bigger Than Me, an initiative with the goal of ending the stigma around obesity. She joined Cheddar News to discuss how she is working toward educating others and having important conversations about the social struggles that come with obesity. “We can’t let the Queen Latifah’s of the world not exist. We need people to care about other people," the "Hustle" star said.
Sarah Warbelow, legal director for Human Rights Campaign, joins Cheddar News to discuss why advocates want to overturn the FDA's rule restricting gay and bisexual men from donating blood.
Actor Jamie Chung joins Cheddar News to talk about her upcoming projects and her new partnership with Duracell helping parents learn more about hidden dangers in their home. But that's not all, she plays a fun game with us too!
Child care marketplace startup Kinside announced raising $12 million in a Series A round led by venture capitalists who are mothers themselves. The company aids parents searching for affordable child care easier by providing concierge support in a marketplace of verified professionals and helping them tap into flexible spending accounts (FSA) and other benefits. Founder and CEO Shadiah Sigala joined Cheddar News to talk about the fresh funds and the ongoing effects of the pandemic on the care of young children.
When it comes to diversity in children's toys, we have come a long way as a society but we still have a ways to go. One group of students decided to take matters into their own hands. Truly You! Character Creator is a fashion illustration activity set made for youth by youth. Lindsay Buckingham, one of the toy’s creators, sat down with Cheddar News to talk all about it.
David Levine, elections integrity fellow with Alliance for Securing Democracy, joins Cheddar News to discuss Politico's bombshell finding revealing the RNC's plan to contest the elections.
Perfect for Pride Month, Hulu’s "Fire Island" is a queer take on Jane Austen’s Pride and Prejudice. The cast of the gay rom-com, Joel Kim Booster, Bowen Yang, Conrad Ricamora, and Matt Rogers, joined Cheddar News to discuss the groundbreaking film. "I had to write it completely and have something to point to, to say this is the story, this is actually good, this is something that people will want to watch," said the writer and star Booster. "And so it took a long time, but I'm very lucky and blessed that I had a lot of people along the way who believed in it."
