Marie Kondo Sparks Joy in Viewers... But Maybe Not Fast Fashion Retailers
*By Amanda Weston*
The star of Netflix's "Tidying Up With Marie Kondo" is inspiring viewers to de-clutter and slim down their homes and closets, and perhaps their shopping bags, too.
"It's a feel-good show, so not only are viewers connecting with it and then inspired to purge their closets, but also to rethink their spending habits altogether," Rachel King, editor at Fortune, told Cheddar Thursday.
Kondo's "KonMari" method places an emphasis on [sentimental value](http://fortune.com/2019/01/18/marie-kondo-konmari-retail/). For some, this may result in a newfound focus on fewer, higher-quality pieces of clothing instead of cheap "fast fashion" from stores like H&M and Forever 21.
King also said those who deal with clutter at home don't want to see a mess when they go out.
"We all know what sometimes shopping at these fast fashion retailers can be like, especially on a weekend, it's just like piles of clothes everywhere," King said.
"So it's going to take a lot of work not only just to rethink that shopping experience, but also then to communicate that to consumers to get them to actually come in."
Whether fast fashion giants will take a significant hit as a result of Kondo's tidy method has yet to be seen, but the show's popularity is undeniable.
"I think what hits a nerve or what strikes people and is so special about this show is it's really accessible regardless of household or income," King said.
"I mean, we all have things that we'd like to reorganize or cut back on."
For full interview [click here](https://cheddar.com/videos/marie-kondos-tidying-method-may-affect-fast-fashion-mentality).
Amanda Jones is the TikToker behind the “healthy Coke” recipe. In her viral post, she shared a concoction of balsamic vinegar and La Croix, allegedly something she learned from her pilates instructor and claimed it tastes just like Coca-Cola — only healthier. Jones joined Cheddar News and walked Hena Doba and Ken Buffa through the unusual recipe to have a taste for themselves.
Lower Manhattan's iconic Stone Street is getting a bubbly makeover. Champagne Nicolas Feuillatte will be 'unleashing the bubbles' throughout the month of June in New York City, with themed events, bubble ball pits, and special menu and drink experiences. Anne-Laure Domenichini, director of communications for Champagne Nicholas Feuillatte, joins Cheddar News' Closing Bell to discuss.
The courtroom drama "All Rise" is returning for a brand new season and has a new home on OWN: The Oprah Winfrey Network. The stars of the series, Wilson Bethel and executive producer Simone Missick, discuss what to expect.
API platform RapidAPI recently became a unicorn with a $1 billion valuation after raising $150 million in a Series D funding round led by Softbank Vision Two Fund. Microsoft's Venture Fund, M12, and Andreessen Horowitz also participated. RapidAPI says it provides the world's largest API hub which enables millions of developers and companies to build software faster. Iddo Gino, founder and CEO of RapidAPI, joins Cheddar News' Closing Bell to discuss.
Sports merchandising company Fanatics announced it will be making trading cards featuring college athletes, a deal made possible by the NCAA's change to NIL rules for its players. Anchors Kristen Scholer and Ken Buffa break down the deal for Cheddar.
In a recent Bumble survey, more than a third of respondents revealed that they would be willing to date people in other cities. Shan Boodram, a sex and relationships expert for the app, joined Cheddar News to talk about the long-distance dating trend and tips on how to go about taking part. "I think this is the magic of what we experienced over the past couple of years, is that we have already learned the tools necessary to stay connected with people despite not being able to be close to them," she noted. Boodram also pointed to Bumble's travel mode and using video conferencing in order to ease into such relationships.
Amanda Victoria, co-founder and CEO of Siponey, joins Cheddar News to talk about the company's canned cocktails. The spritz is made with only four ingredients — wildflower honey, aged rye whiskey, sparkling water, and fresh lemon juice.
Rick Pauls, President & CEO OF DiaMedica Therapeutics, joins Cheddar Innovates to discuss a new ischemic stroke treatment option that expands the window for effective therapy for stroke patients.
