When it comes to the Super Bowl a lot of the most memorable moments don't even happen during the game. There is an art and loose science to the viral ad, and Dana Anderson joins us to explain both.
Anderson is the chief transformation officer MediaLink and prior to that was the chief marketing officer at Mondelez. Anderson was behind the viral Oreo ad that featured "dunking in the dark," after the blackout during Beyonce's 2013 Super Bowl performance.
Anderson explains that creating real-time viral ads require a "war room." Her Oreo work started the Super Bowl "war rooms" that most advertising agencies have on any major media day.
When it comes to advice in the space. Anderson says advertisemers need to "just go for it." She says lots of brands and advertisers are too afraid to take risks and are therefore paralyzed and are unable to move forward.
Smashburger CEO Denise Nelsen discusses how her time building the Starbucks brand gave her the tools to lead a Smashburger brand refresh, value wars, and more.
Charles Gillespie, Founder and CEO of Gambling.com Group comments on the billions of dollars in wagers placed on the outcome of the 2024 election and more.
Danny Trejo joined Cheddar to discuss his upcoming show "Mysteries Unearthed" coming to the History Channel and his most recent entrepreneurial ventures.
His Royal Highness Prince Emanuele Filiberto Di Savoia, Prince of Venice, joined Cheddar to discuss his new game that lets everyday folks feel like a royal.
GJ Hart, CEO of Red Robin, discusses the company's place in the "value wars," what's next for the restaurant and his thoughts on Shake Shack in the sky. Watch!
Chiza Vitta, Managing Director Global Analytics at S&P Global Ratings joined Cheddar to discuss S&P's recent Megatrend findings and other 2025 predictions.
Greg O'Hara CEO at Certares joined Cheddar to discuss his personal experience with Wellness Tourism and his predictions for the future of the growing industry.
