When it comes to the Super Bowl a lot of the most memorable moments don't even happen during the game. There is an art and loose science to the viral ad, and Dana Anderson joins us to explain both.
Anderson is the chief transformation officer MediaLink and prior to that was the chief marketing officer at Mondelez. Anderson was behind the viral Oreo ad that featured "dunking in the dark," after the blackout during Beyonce's 2013 Super Bowl performance.
Anderson explains that creating real-time viral ads require a "war room." Her Oreo work started the Super Bowl "war rooms" that most advertising agencies have on any major media day.
When it comes to advice in the space. Anderson says advertisemers need to "just go for it." She says lots of brands and advertisers are too afraid to take risks and are therefore paralyzed and are unable to move forward.
Widespread flash flooding hit New York City on Friday and city residents were dealing with financial losses and molding in the aftermath. Cheddar News took a deep dive into what to do to when dealing with storm cleanup.
A federal agency has sued the restaurant chain Chipotle, accusing it of religious harassment and retaliation after a manager at a Kansas location forcibly removed an employee's hijab, a headscarf worn by some Muslim women.
In a statement Sunday, the Atlanta-based Fearless Fund said it would comply with the order but remained confident of prevailing in the lawsuit, which was brought by conservative activist Edward Blum’s American Alliance for Equal Rights.
