When it comes to the Super Bowl a lot of the most memorable moments don't even happen during the game. There is an art and loose science to the viral ad, and Dana Anderson joins us to explain both.
Anderson is the chief transformation officer MediaLink and prior to that was the chief marketing officer at Mondelez. Anderson was behind the viral Oreo ad that featured "dunking in the dark," after the blackout during Beyonce's 2013 Super Bowl performance.
Anderson explains that creating real-time viral ads require a "war room." Her Oreo work started the Super Bowl "war rooms" that most advertising agencies have on any major media day.
When it comes to advice in the space. Anderson says advertisemers need to "just go for it." She says lots of brands and advertisers are too afraid to take risks and are therefore paralyzed and are unable to move forward.
Ford reported lower-than-expected new vehicle sales in the third quarter.
On National Taco Day, Cheddar News breaks down which eateries are currently offering big deals to mark the day.
Finding a job and securing an interview is a stressful process. Cheddar News explains how artificial intelligence can help you prepare for that interview.
Jurassic Park and Lego are partnering for a movie.
Visual effects workers at Disney voted to unionize.
Workers at Kaiser Permanente walked off the job, representing the largest healthcare strike in history. Michelle Castillo broke down what could happen next and what it could mean for patients.
Wednesday marks World Financial Planning Day. Rebecca Walser, president and founder of Walser Wealth Management, joined Cheddar News to discuss why financial planning is important, how it can be done and why it's best to start early.
Traveling can be expensive and if a situation arises, costs can add up. Nick Ewen, senior editor at The Points Guy, joined Cheddar News to explain what travel insurance can cover and when you should purchase it.
A prosecutor opened a criminal fraud trial Wednesday by telling jurors that FTX founder Sam Bankman-Fried was on top of the world a year ago, hobnobbing with people like football star Tom Brady and ex-President Bill Clinton, before his historic fraud was exposed, leaving customers and investors without at least $10 billion they thought was secure.
Staying on top of your personal spending shouldn't be as complicated as you think. Lazetta Braxton, a certified financial planner, joined Cheddar News to provide tips on how to track that spending, such as grouping expenses into different categories.
