When it comes to the Super Bowl a lot of the most memorable moments don't even happen during the game. There is an art and loose science to the viral ad, and Dana Anderson joins us to explain both.
Anderson is the chief transformation officer MediaLink and prior to that was the chief marketing officer at Mondelez. Anderson was behind the viral Oreo ad that featured "dunking in the dark," after the blackout during Beyonce's 2013 Super Bowl performance.
Anderson explains that creating real-time viral ads require a "war room." Her Oreo work started the Super Bowl "war rooms" that most advertising agencies have on any major media day.
When it comes to advice in the space. Anderson says advertisemers need to "just go for it." She says lots of brands and advertisers are too afraid to take risks and are therefore paralyzed and are unable to move forward.
Union workers at Mack Trucks went on strike Monday after voting down a tentative five-year contract agreement that negotiators had reached with the company.
Claudia Goldin, a Harvard University professor, was awarded the Nobel economics prize on Monday for research that helps explain why women around the world are less likely than men to work and to earn less money when they do.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street. This week we focus on MGM Resorts, Clorox, United Airlines, Google and HP.
