When it comes to the Super Bowl a lot of the most memorable moments don't even happen during the game. There is an art and loose science to the viral ad, and Dana Anderson joins us to explain both.
Anderson is the chief transformation officer MediaLink and prior to that was the chief marketing officer at Mondelez. Anderson was behind the viral Oreo ad that featured "dunking in the dark," after the blackout during Beyonce's 2013 Super Bowl performance.
Anderson explains that creating real-time viral ads require a "war room." Her Oreo work started the Super Bowl "war rooms" that most advertising agencies have on any major media day.
When it comes to advice in the space. Anderson says advertisemers need to "just go for it." She says lots of brands and advertisers are too afraid to take risks and are therefore paralyzed and are unable to move forward.
Soundhound AI co-founder, president, and CEO Keyvan Mojaver discusses bringing its audio tools to cars and drive-thrus, plus why smaller companies may benefit from the A.I. boom.
Deiya Pernas, co-founder of Pernas Research, breaks down Nvidia’s blockbuster earnings, why energy is a sector to watch, and why the A.I. trend is far from over.
The NBA is organizing its next media rights deal to figure out which networks and streaming services will show their games for the next decade. Last time, most of the prominent streaming services didn't exist yet.
Jessica Traver Ingram, CEO and co-founder of IntuiTap Medical, discusses developing the company's Ver Touch device, the crucial FDA approval it just won, and why innovation in spinal blocks and epidurals is long overdue.
Matt Stucky, Chief Portfolio Manager of Equities at Northwestern Mutual Wealth Management chats why Nvidia has been unsteady leading up to its latest earnings results, plus what’s to come for the so-called ‘Magnificent 7.’
Walmart's revenue increased last quarter because customers kept coming back again and again. Are most shoppers buying and avoid the same products as you are?
NBA champion Kendrick Perkins and Edly founder Chris Ricciardi discuss working together to create Nilly, a new platform where fans can invest in name, image, and likeness deals of their favorite college athletes.
