*By Max Godnick*
Kanye West was slinging optimistic platitudes last month, courting conservative thought leaders, and increasing his public profile.
Could a trip to Iowa be next?
The rapper's recent Twitter activity has caused some pundits to speculate about his political ambitions.
In April, West expressed his "love" for President Trump and wore a "Make America Great Again" hat in [a photo](https://twitter.com/kanyewest/status/989222392630202368). He said he "likes the way" the right-wing commentator Candace Owens thinks, and released a new song with the lyric: "I know Obama was heaven-sent, but ever since Trump won, it proved that I could be president."
West had teased a potential White House run in September 2015 at MTV's Video Music Awards, where he announced, "I have decided in 2020 to run for president."
Last week, he appeared to postpone his plan, cryptically tweeting ["2024"](https://twitter.com/kanyewest/status/988984329295441921).
"I could see him trying," said Brande Victorian, the managing editor of MadameNoire, a Black women's lifestyle site. "I mean, we didn't think Trump would be here."
Republicans have embraced West's newly-public political musings. Donald Trump Jr. [tweeted a photo](https://twitter.com/DonaldJTrumpJr/status/990930382685196288) Monday of West with Owens and the conservative activist Charlie Kirk.
Victorian said Tuesday in an interview with Cheddar she was skeptical that West could convince his fans to fully get behind conservatives.
"You're asking virtually everyone who the party does not care about to all of a sudden have empathy for this group, which is nonsensical," she said.
For full interview, [click here](https://cheddar.com/videos/will-kanye-west-run-for-president).
L’Oréal is doubling down on its investment in tech. The French beauty giant unveiled two new high-tech products ahead of CES 2022, aimed at simplifying the hair coloring process. Guive Balooch, global vice president of L’Oréal Technology Incubator, joined Cheddar's Opening Bell to discuss the company's innovations for hair coloring, including the Colorsonic application device and the Coloright AI diagnostic tool.
After meeting by chance in an airport, legendary actor Bill Murray and world-renowned cellist Jan Vogler joined forces to put out an album of poetry and music, go on a European concert tour, and release a feature documentary. Murray and Vogler joined Cheddar to dish about the experiences taking their “New Worlds: The Cradle of Civilization" on the road and filming the documentary that followed the pair, along with Mira Wang on violin and Vanessa Perez on piano, at their final show in Greece. "When this opportunity to play with Jan and Mira and Vanessa came along, I thought, well how bad can I be with these people behind me," Murray self-deprecatingly noted about his own musical talents.
On this episode of Cheddar Reveals: Director of Programs at Alpine Ascents breaks down how to mentally and physically prepare for climbing Mount Everest; American Himalayan Foundation's Vice President discusses Sherpa culture and ethos, and why they are so critical to the climb; A look at Curiosity Stream's 'History by the Numbers.'
All around the world, speed limits are placed on public roads to promote car safety and save lives. In that same world, car manufacturers have continued to look for ways to build faster and faster cars. Despite the dangers of speeding, many drivers are guilty of pushing the pedal from time to time. With cars being such a prevalent culture in everyday life, especially in the US, it’s worth wondering what it would take for car companies to once and for all settle the argument of safety versus freedom.
A recent study by MSI uncovers a vast racial divide in influencer marketing. The research found a 35% racial pay gap between white and black influencers. This gap is extremely wider than the gap in other industries such as education, business, and finance. The research also suggests that brands and agencies have the power to close this gap. Tiffany Hardin, founder and CEO of Gild Creative Group, joins Cheddar News to discuss.
Student loan collection company Navient agreed to cancel $1.7 billion in debt and paid more than $140 million in other penalties to settle a lawsuit over abusive lending practices. Josh Shapiro, the attorney general of Pennsylvania who led negotiations in the settlement, joined Cheddar to go over the details of the company's predatory lending. "What Navient would do is charge [borrowers] these exorbitantly high rates, even though they knew people couldn't pay them or they would likely default on them," he explained.
Retail platform operator and delivery company, Foxtrot,
raised $100 million in a Series C round led by D1 Capital Partners. Foxtrot bills itself as the modern convenience store that combines what it calls in-store curated discovery with 30-minute delivery and 5-minute pickup. Since launching first as a digital-only delivery service, the company has since grown into a popular local retailer, opening 16 brick and mortar locations across Chicago, Dallas, and Washington, DC. Foxtrot co-founder and CEO Michael LaVitola joined Cheddar News' Closing Bell to discuss.
