*By Max Godnick*
Kanye West was slinging optimistic platitudes last month, courting conservative thought leaders, and increasing his public profile.
Could a trip to Iowa be next?
The rapper's recent Twitter activity has caused some pundits to speculate about his political ambitions.
In April, West expressed his "love" for President Trump and wore a "Make America Great Again" hat in [a photo](https://twitter.com/kanyewest/status/989222392630202368). He said he "likes the way" the right-wing commentator Candace Owens thinks, and released a new song with the lyric: "I know Obama was heaven-sent, but ever since Trump won, it proved that I could be president."
West had teased a potential White House run in September 2015 at MTV's Video Music Awards, where he announced, "I have decided in 2020 to run for president."
Last week, he appeared to postpone his plan, cryptically tweeting ["2024"](https://twitter.com/kanyewest/status/988984329295441921).
"I could see him trying," said Brande Victorian, the managing editor of MadameNoire, a Black women's lifestyle site. "I mean, we didn't think Trump would be here."
Republicans have embraced West's newly-public political musings. Donald Trump Jr. [tweeted a photo](https://twitter.com/DonaldJTrumpJr/status/990930382685196288) Monday of West with Owens and the conservative activist Charlie Kirk.
Victorian said Tuesday in an interview with Cheddar she was skeptical that West could convince his fans to fully get behind conservatives.
"You're asking virtually everyone who the party does not care about to all of a sudden have empathy for this group, which is nonsensical," she said.
For full interview, [click here](https://cheddar.com/videos/will-kanye-west-run-for-president).
In what could be the biggest deal in video games history, Microsoft's purchase of Activision Blizzard underlines the company's aggressive push in gaming and beyond into its long-term vision of being top dog in the metaverse. Adam Hollander, former director of gamification at Microsoft and founder of Hungry Wolves NFT, joined Cheddar's Opening Bell to discuss. “Microsoft always plays chess, not checkers," he said, describing the price tag as an opportunity cost. "It's about integrating Activision Blizzard in with Azure and Windows and Xbox and Hololens and Minecraft and everything else that they're doing for the inevitable goal of being the major player in the next phase of the internet."
Jordan Zakarin, Media Producer at A More Perfect Union, joined Cheddar News to break down the latest from Colorado, where at least 8,700 Kroger employees walked off the job in demand of increased benefits and wages.
Food waste is a major contributor to greenhouse gas emissions in the United States. Strella Biotechnology is trying to solve the problem by introducing new technology to a business that's been around for generations -- farming. The 24-year-old CEO created hi-tech sensors that interpret the shelf life of produce and alert farmers when fruits and vegetables are ready to be sent to supermarkets. The company says the process can help farmers make money, reduce food waste and increase the quality of produce. Strella Biotechnology's co-founder and CEO Katherine Sizov and co-founder and COO Jay Jordan joined Cheddar Climate to discuss.
Norbu Tenzing, Vice President of the American Himalayan Foundation and the son of the first Sherpa to ever summit Everest, joins Cheddar Reveals to discuss how Sherpa's put themselves in danger for clients, and the dangers of Everest's 'Death Zone.'
Gordon Janow, Director of Programs at Alpine Ascents, joins Cheddar Reveals to discuss how to get mentally and physically prepared to climb Mount Everest.
Netflix may not be staying at the top of the streaming wars, according to some wary investors, as competition heats up and it raises prices yet again. Tuna Amobi, director and senior equity analyst at CFRA Research, spoke with Cheddar about what investors should be considering should they stick with the streaming pioneer or drop the investment. "I think it's always mostly about the subscriber growth for the Q4, which is going to be an indicator of how the company has been navigating the speed bumps that we saw early in the year," said Amobi.
Daniel Loría, SVP content strategy and editorial director at Boxoffice Media, joins Cheddar News to discuss what helped 'Scream' score number one at the box office and what it means for the horror genre.
Dave Levinthal, deputy Washington Bureau chief at Insider, joins Cheddar News to discuss Gallup's new survey that reveals more Americans leaned Republican by the end of 2021.
