*By Max Godnick*
Kanye West was slinging optimistic platitudes last month, courting conservative thought leaders, and increasing his public profile.
Could a trip to Iowa be next?
The rapper's recent Twitter activity has caused some pundits to speculate about his political ambitions.
In April, West expressed his "love" for President Trump and wore a "Make America Great Again" hat in [a photo](https://twitter.com/kanyewest/status/989222392630202368). He said he "likes the way" the right-wing commentator Candace Owens thinks, and released a new song with the lyric: "I know Obama was heaven-sent, but ever since Trump won, it proved that I could be president."
West had teased a potential White House run in September 2015 at MTV's Video Music Awards, where he announced, "I have decided in 2020 to run for president."
Last week, he appeared to postpone his plan, cryptically tweeting ["2024"](https://twitter.com/kanyewest/status/988984329295441921).
"I could see him trying," said Brande Victorian, the managing editor of MadameNoire, a Black women's lifestyle site. "I mean, we didn't think Trump would be here."
Republicans have embraced West's newly-public political musings. Donald Trump Jr. [tweeted a photo](https://twitter.com/DonaldJTrumpJr/status/990930382685196288) Monday of West with Owens and the conservative activist Charlie Kirk.
Victorian said Tuesday in an interview with Cheddar she was skeptical that West could convince his fans to fully get behind conservatives.
"You're asking virtually everyone who the party does not care about to all of a sudden have empathy for this group, which is nonsensical," she said.
For full interview, [click here](https://cheddar.com/videos/will-kanye-west-run-for-president).
Alex Silverman, senior reporter covering the business of sports at Morning Consult, joins Cheddar News to discuss why the number of those betting on sports doubled in 2021 and what's next for the industry in 2022.
Alec Baldwin is facing a lawsuit from the family of a fallen marine, Rylee McCollum, for defamation of Rylee's sister Roice. The lawsuit claims Baldwin, who had donated to a fund for the family of Rylee, called Roice an insurrectionist for being present during the January 6 Capitol riots.
Sports Illustrated Swimsuit is marking the 58th anniversary of its first print issue with the announcement of a new advertising mandate called Pay With Change. The magazine's annual print will now only feature brands who are helping drive gender equality forward, creating a sweeping call to action for the publishing industry. MJ Day, editor-in-chief of SI Swimsuit, joined Cheddar to discuss the goals of the new initiative.
Cost of living in the U.S. is getting higher and higher, as inflation pushes up the prices of everything from food to gas. According to a recent Ipsos poll, more than two thirds of people around the world are feeling the squeeze, and low income households are feeling it the most. Garrett Boorojian, Managing Partner at WaveCapital Partners, breaks down some of the factors driving cost of living and how to adjust your budget accordingly.
Sonia Thompson, inclusive marketing strategist and consultant, breaks down the need to retool the hiring process and how organizations can make for a better workplace environment.
Each year plenty of people decide to kick off their new year's resolutions by participating in what is known as "Dry January." Basically one month without alcohol. The practice has gained popularity as a way for social drinkers to take a break from booze for a bit. However, some people are making the decision to take it beyond January. CMO at Heineken USA Jonnie Cahill, joined Cheddar to discuss more.
On this episode of Cheddar Innovates: Vrai CEO discusses the process of creating lab grown diamonds, Entrupy CEO breaks down how the app uses artificial intelligence to analyze authenticity for luxury goods and sneakers; A look at Curiosity Stream's 'Red Elvis.'
Mona Akhavi, CEO of Vrai, joins Cheddar Innovates to discuss the process of creating lab grown diamonds, why this industry is growing, and the latest trends in the jewelry and engagement ring space.
