When you are sitting around with nothing to do, lots of consumers mindlessly pick up their phone and scroll on any one of their social media apps. That is why Dabbl wanted to optimize on this downtime. Dabbl is a new app and website that allows consumers to interact with branded content in exchange for points and cash at some of their favorite retailers.
Susan O'Neal is the CEO and co-founder of Dabbl. She joins Cheddar to explain how the company is re-imagining the way digital ads should work. O'Neal says that millennials don't hate ads, but rather expect organic experiences. By allowing consumers to opt into their platform, engagement is higher than the average digital ad.
Currently, Dabbl is available on Android and online. O'Neal says an iPhone app is soon on the way.
Crab fishermen in Alaska have been scrambling to stay afloat after two years of the Bering Sea fishery being closed or severely curtailed due to plummeting crab numbers. And they're concerned that more of the same awaits this October when officials decide on catch limits for the upcoming season.
Most major car brands admit they may be selling your personal data — though they are vague on the buyers, and half say they would share it with the government or law enforcement without a court order.
Tourism-related businesses have always been at the mercy of the weather. But with heat waves, fires and storms becoming more frequent and intense, small businesses increasingly see extreme weather as their next long-term challenge.
