When you are sitting around with nothing to do, lots of consumers mindlessly pick up their phone and scroll on any one of their social media apps. That is why Dabbl wanted to optimize on this downtime. Dabbl is a new app and website that allows consumers to interact with branded content in exchange for points and cash at some of their favorite retailers.
Susan O'Neal is the CEO and co-founder of Dabbl. She joins Cheddar to explain how the company is re-imagining the way digital ads should work. O'Neal says that millennials don't hate ads, but rather expect organic experiences. By allowing consumers to opt into their platform, engagement is higher than the average digital ad.
Currently, Dabbl is available on Android and online. O'Neal says an iPhone app is soon on the way.
Brenda LaManna, founder and president of Damselfly Flowers, and Warren Schorr, senior vice president with Crayola, joined Cheddar News to discuss how and why the famous Crayon company is launching an online flower business.
Ed Egilinsky, managing director and head of sales and distribution and alternative with Direxion, joined Cheddar News to discuss how short-term traders are preparing for any forward-looking guidance from the Federal Reserve about any potential rate hikes. Egilinsky also discussed how traders are looking at the overall banking sector for the short-term.
Mark Spoonauer, global editor-in-chief with Tom's Guide, joined Cheddar News to get a sneak peek at some of Apple's new products that are set to be released to the general public, including the iPhone 15 and Apple Watch.
Kraft Heinz said Tuesday it's recalling more than 83,000 cases of individually-wrapped Kraft Singles American processed cheese slices because part of the wrapper could stick to the slice and become a choking hazard.
California regulators on Tuesday ordered one of the country’s oldest bottled water brands to stop using some of the natural springs it has relied on for more than 100 years to market its products throughout the western U.S.
