When you are sitting around with nothing to do, lots of consumers mindlessly pick up their phone and scroll on any one of their social media apps. That is why Dabbl wanted to optimize on this downtime. Dabbl is a new app and website that allows consumers to interact with branded content in exchange for points and cash at some of their favorite retailers.
Susan O'Neal is the CEO and co-founder of Dabbl. She joins Cheddar to explain how the company is re-imagining the way digital ads should work. O'Neal says that millennials don't hate ads, but rather expect organic experiences. By allowing consumers to opt into their platform, engagement is higher than the average digital ad.
Currently, Dabbl is available on Android and online. O'Neal says an iPhone app is soon on the way.
Union leaders and Hollywood studios reached a tentative agreement Sunday to end a historic screenwriters strike after nearly five months, though no deal is yet in the works for striking actors.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street. This week we're highlighting, Microsoft and Activision Blizzard, the UAW strike, Fox Corp. and News Corp. shake-up, interest rate decision, and Cisco scooping up Splunk.
Saving your retirement can be difficult and there's a term for it -- a "financial vortex."
"The Expend4bles" is one of many flicks that you can catch Friday.
The much-anticipated iPhone 15 is on sale Friday along with the new Apple Watch.
Costco is recalling tens of thousands of mattresses after reports of mold growth.
UK regulators granted preliminary approval for Microsoft to purchase Activision Blizzard.
The WGA said it's resuming discussions with studios.
The United Auto Workers union expanded their strike and will affect General Motors and Stellantis.
A poll showed that a majority of Americans support the recent strikes involving writers, actors and auto workers.
