When you are sitting around with nothing to do, lots of consumers mindlessly pick up their phone and scroll on any one of their social media apps. That is why Dabbl wanted to optimize on this downtime. Dabbl is a new app and website that allows consumers to interact with branded content in exchange for points and cash at some of their favorite retailers.
Susan O'Neal is the CEO and co-founder of Dabbl. She joins Cheddar to explain how the company is re-imagining the way digital ads should work. O'Neal says that millennials don't hate ads, but rather expect organic experiences. By allowing consumers to opt into their platform, engagement is higher than the average digital ad.
Currently, Dabbl is available on Android and online. O'Neal says an iPhone app is soon on the way.
Elon Musk had some harsh words for advertisers who have left his platform X over rising hate and anti-Semitism on the platform, formerly known as Twitter.
Saudi Arabia will extend a cut in the amount of oil it sends to the world after a series of previous reductions by members of the OPEC+ alliance of major producing countries failed to prop up prices.
