When you are sitting around with nothing to do, lots of consumers mindlessly pick up their phone and scroll on any one of their social media apps. That is why Dabbl wanted to optimize on this downtime. Dabbl is a new app and website that allows consumers to interact with branded content in exchange for points and cash at some of their favorite retailers.
Susan O'Neal is the CEO and co-founder of Dabbl. She joins Cheddar to explain how the company is re-imagining the way digital ads should work. O'Neal says that millennials don't hate ads, but rather expect organic experiences. By allowing consumers to opt into their platform, engagement is higher than the average digital ad.
Currently, Dabbl is available on Android and online. O'Neal says an iPhone app is soon on the way.
Alaska Airlines is planning to buy Hawaiian Airlines for $1.9 billion.
Spotify cut nearly one-fifth of its workforce, or about 1500 staffers, representing the third round of layoffs this year.
After rallying for five straight weeks, stocks fell after the opening bell on Monday as investors await labor market data later in the week.
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Fed Chair Jerome Powell said higher rates are here to stay for now.
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Google is moving forward with its previously-announced plan to delete inactive accounts and all associated data.
Federal regulators are investigating Chevrolet Volt hybrid cars after some drivers reported issues including sudden power loss and failure to restart.
