When you are sitting around with nothing to do, lots of consumers mindlessly pick up their phone and scroll on any one of their social media apps. That is why Dabbl wanted to optimize on this downtime. Dabbl is a new app and website that allows consumers to interact with branded content in exchange for points and cash at some of their favorite retailers. Susan O'Neal is the CEO and co-founder of Dabbl. She joins Cheddar to explain how the company is re-imagining the way digital ads should work. O'Neal says that millennials don't hate ads, but rather expect organic experiences. By allowing consumers to opt into their platform, engagement is higher than the average digital ad. Currently, Dabbl is available on Android and online. O'Neal says an iPhone app is soon on the way.

Share:
More In Business
Nvidia Earnings Coming Tomorrow
Jack Ablin, Cresset Capital founding partner and CIO, breaks down the current market, from all eyes on Nvidia’s earnings to what sectors he’s seen deliver excellent returns.
Standing Out in a Crowded Job Market
Andrew McCaskill, career expert at LinkedIn, shares tips for Black professionals – and anyone looking to grow their opportunities in the coming year.
Semiconductor Stocks to Watch (Beyond Nvidia)
Jamie Meyers, Senior Securities Analyst from Laffer Tengler Investments, discusses why he believes the rally will widen to small cap stocks and how the latest economic data is impacting his strategy.
How to Use AI to Buy Your Next Ride
If you are in the market for a new car, AI can help do the legwork for you. We gave ChatGPT a test drive to help shop for a new set of wheels.
Load More