When you are sitting around with nothing to do, lots of consumers mindlessly pick up their phone and scroll on any one of their social media apps. That is why Dabbl wanted to optimize on this downtime. Dabbl is a new app and website that allows consumers to interact with branded content in exchange for points and cash at some of their favorite retailers.
Susan O'Neal is the CEO and co-founder of Dabbl. She joins Cheddar to explain how the company is re-imagining the way digital ads should work. O'Neal says that millennials don't hate ads, but rather expect organic experiences. By allowing consumers to opt into their platform, engagement is higher than the average digital ad.
Currently, Dabbl is available on Android and online. O'Neal says an iPhone app is soon on the way.
WSJ’s Alexander Gladstone reveals the story behind First Brands’ sudden bankruptcy: hidden deals, corporate chaos, and a mystery that shook the auto world.
Fox News, the former employer of Defense Secretary Pete Hegseth, has joined a near-unanimous outpouring of news organizations rejecting new rules for journalists based in the Pentagon.
Motley Fool’s Bill Mann unpacks October 10th's market chaos, what triggered it, and where smart investors should look next. Don’t miss his expert insight!
