Macy's has filed a lawsuit against the company that owns the giant billboard next to its flagship Manhattan store, fighting to prevent Amazon from taking over the advertising space that carried Macy's name for almost 60 years.
In the lawsuit, filed last week in state Supreme Court in Manhattan, the department store retailer said there has been a restrictive covenant in place since 1963 barring the billboard space from being used by any Macy's competitor.
But Macy's said that when it tried to negotiate a lease renewal this year, the billboard's owners, the Kaufman Organization, told them they were in discussions with a “prominent online retailer," and there was “little doubt" that meant Amazon, according to the lawsuit.
Messages were left with the Kaufman Organization seeking comment. Amazon had no comment.
In the lawsuit, Macy's asked the judge for an injunction that would keep Kaufman from leasing the space to Amazon or any other competitor.
“The damages to Macy’s customer goodwill, image, reputation and brand, should a ‘prominent online retailer’ (especially, Amazon) advertise on the billboard are impossible to calculate," the company said in the lawsuit.
The lawsuit pointed out that the billboard is highly visible in its annual Thanksgiving Day parade, which is nationally televised.
Tree farmers are raising prices for Christmas trees.
Analysis shows smaller businesses are hiring more people.
Applying for financial aid for college is a long process but there's a new streamlined application for federal student aid. Mark Kantrowitz, student loan expert, joined Cheddar News to explain the FAFSA form and what kind of changes are expected.
With all of the stress surrounding the holiday season with gift-buying and planning family gatherings, it could be a chaotic time for all members of your family, including pets. Cesar Milan and Michael Ehrman, co-founders of Halo Collar, joined Cheddar News to provide tips on how to keep your pets stress-free for the upcoming holiday season.
Going home for the holidays can be pretty expensive, especially if you're a student. Cheddar News senior reporter Michelle Castillo provided tips on how to save ahead of the holiday season.
Alaska Airlines is buying Hawaiian Airlines, stocks finished at their highest level on Friday and are on the way to concluding 2023 on a positive note as Bitcoin surged. And Spotify is laying off workers, again.
United Airlines has introduced a new self-serve snack bar on its flights allowing economy passengers to help themselves to free snacks instead of relying on a flight attendant to get them.
You might want to rethink your plan to get a big tax refund. Tax expert Karla Dennis explains.
More retailers are enacting the Keep It policies when it comes to item returns.
Alaska Airlines is planning to buy Hawaiian Airlines for $1.9 billion.
