This file photo from Monday Oct. 17, 2016, shows shoppers and pedestrians in a crosswalk near a giant billboard next to Macy's flagship department store in Herald Square in New York. Macy's has filed a lawsuit against the company that owns the billboard, fighting to prevent Amazon from taking over the advertising space that carried Macy's name for almost 60 years. (AP Photo/Bebeto Matthews, File)
Macy's has filed a lawsuit against the company that owns the giant billboard next to its flagship Manhattan store, fighting to prevent Amazon from taking over the advertising space that carried Macy's name for almost 60 years.
In the lawsuit, filed last week in state Supreme Court in Manhattan, the department store retailer said there has been a restrictive covenant in place since 1963 barring the billboard space from being used by any Macy's competitor.
But Macy's said that when it tried to negotiate a lease renewal this year, the billboard's owners, the Kaufman Organization, told them they were in discussions with a “prominent online retailer," and there was “little doubt" that meant Amazon, according to the lawsuit.
Messages were left with the Kaufman Organization seeking comment. Amazon had no comment.
In the lawsuit, Macy's asked the judge for an injunction that would keep Kaufman from leasing the space to Amazon or any other competitor.
“The damages to Macy’s customer goodwill, image, reputation and brand, should a ‘prominent online retailer’ (especially, Amazon) advertise on the billboard are impossible to calculate," the company said in the lawsuit.
The lawsuit pointed out that the billboard is highly visible in its annual Thanksgiving Day parade, which is nationally televised.
Imagine a world with just a handful of mediocre beer options. Terrible, right? That was the U.S. before the explosion of craft breweries, the Samuel Adams founder says.
March was a blockbuster month for jobs, with 303,000 new positions – and paired with slower wage growth, an economist and a portfolio manager agree this could be the ‘best of both worlds.’
Resale platforms do big business – and Mercari just became the first in the U.S. to eliminate all fees for sellers and completely changed how returns work on its platform.
e.l.f.’s affordable price point and makeup and skincare options made it a social media darling – and the company’s CEO says the company even gets product ideas from its audience.
Nearly 40% of Americans choose travel over financial stability, funding trips on credit and sacrificing other budget line items to take a vacation — because live fast or die trying.
