Macy's shares soared Tuesday morning after the company far exceeded profit estimates. The retailer also said it reached an agreement to sell some of its real estate assets to Brookfield Asset Management. Joining The Long and The Short to discuss is Melissa Gonzalez, CEO, and Founder of The Lionesque Group and Melissa Armo, Founder of The Stock Swoosh. Armo says she's pleasantly surprised by Macy's gaining such a big lead at the beginning of the year. She believes tax reform will also help a lot of the retailers, including Macy's, throughout 2018. However, she thinks Macy's still needs to figure out a way to bring more foot traffic to the stores. Gonzalez is excited about Macy's improving e-commerce business and the decision to scale back the discounts and flash sales. Plus, is real estate retail's next big asset? Gonzalez says it's a smart move to partner with Brookfield Asset Management and sell off some office space, similar to what Lord & Taylor did with WeWork. However, Macy's ultimately needs to bring more customer experiences to the store to compete with the elephant in the room, Amazon.

Share:
More In Business
SAG-AFTRA Members Officially on Strike
Members of the Screen Actors Guild - American Federation of Television and Radio Artists union officially went on strike Friday after negotiations broke down with the Alliance of Motion Picture and Television Producers. Cheddar News explains.
The Importance of Timely Loan Repayment 
With so much information floating around about student loans, and an uncertain federal plan to forgive a significant amount of debt, Cheddar News brought in an expert to help you sort through what's going on. 
Getting Down to Business With the Cast of RHONY
The latest season of the Real Housewives of New York City premiered this week, and Cheddar's own Michelle Castillo got a chance to catch up with the ladies and get some of their tips on how to stretch your dollar in the Big Apple.  
How to Live Comfortably in Your City 
Now if you live in a major city and feel like no matter how much money you make it's never enough, you're not alone. Jacqueline Schadeck of New Perspectives Financial is here to show us how you can live within your means and still live comfortably.
All Buybuy Baby Stores Are Set to Close 
The ongoing liquidation of parent company Bed Bath & Beyond has now officially affected buybuy BABY stores. A judge has approved the sale of the chain's intellectual property for $15.5 million. 
Airline Costs Are Cooling This Summer
Prices for airfare seem to be cooling off. The latest consumer price index showed prices dropped 8.1 percent in June from a month earlier, which is the biggest decline in a year.
Load More